Working With Subscription Commerce Businesses

Subscription businesses are nothing new, Readers Digest launched their first issue in Feb 1922, but it is in far more recent times that we have seen the rise of the subscription box. There are hundreds of different types, from pet food to underwear, cosmetics to craft supplies for children. This is a growing trend that shows no signs of going away any time soon, and offers many opportunities for wholesale businesses.

An established subscription business could be your dream come true if you have the inventory to support it. You can expect irregular but sizeable orders of a particular product line and exposure to a large group of consumers. Not just the actual subscribers but via the marketing and advertising the subscription business will create. It may also be a fantastic way to clear end of line items, or overstock.

These businesses know their target and are laser-focussed on offering them relevant, exciting products so if you succeed in selling into them you can be confident you are reaching the right audience. Therefore building your brand and securing repeat sales and recommendations.

So do some research to see if there are any subscription businesses out there that would complement your brand, and see if you can explore possibilities with them.

Further reading:
Wholesale and Retail Customers - Are They Really That Different?
What To Do With Surplus Stock
Getting The Best From Your Wholesale Customers